Presentation of young wines from «La Mancha» in Atocha Station, Madrid

Young wines from La Mancha in Atocha station

I’ have visited the fair that wines of “La Mancha” do every year when they want to show their new wines. They do it in the gardens of Atocha Station which is a wonderful place to make this kind of event.

I had the opportunity to taste the wines of Santa Catalina Vinícola de Tomelloso, Sociedad Cooperativa Virgen de las Viñas ,Vinos Colomán, Yugo, Bodegas San Jose, Distribuciones en exclusiva Pio, Cooperativa el Progreso, among others.

Young wines from La Mancha in Atocha station

I spent a couple of hours in the afternoon and it was not much crowded, but it seems that many people did come a little later.

There were also some cheese makers with very high quality products.

Young wines from La Mancha in Atocha station

Presentation of young wines from “La Mancha” in Atocha Station, Madrid (In spanish)

Presentación de los vinos jóvenes de La Mancha en la estación de Atocha.

Feria de Vinos Jóvenes de Castilla la Mancha en Atocha

Me he dado una vuelta por lo que parece ya una costumbre desde hace varios años y es la de presentar en un lugar precioso los vinos jóvenes de la Denominación de Origen de la Mancha en la Estación de Atocha. Hacer un evento en los jardines de la mencionada estación todo un acierto.

Feria Vinos Jovenes de Castilla la Mancha en Atocha

He tenido la suerte de degustar los vinos de cooperativa Santa Catalina, Vinícola de Tomelloso, Sociedad Cooperativa “Virgen de las Viñas”, Vinos Colomán, Yugo, Bodegas San José, Distribuciones en exclusiva Pío, Cooperativa el Progreso, y algún otro más.

Cuando me he pasado no había demasiado público pero parece ser que por las tardes se anima bastante.

Había también algún productor de quesos, que no se quedaba atrás en cuanto a la calidad de sus productos.

Feria de Vinos Jóvenes de Castilla la Mancha en Atocha

Visit to Vicente Gandía´s winery and visit to Cuenca (2)

It comes from: Visit to Vicente Gandía´s winery and visit to Cuenca (1)

Casas colgadas de Cuenca by night

On the way back to Madrid we decided to go to visit Cuenca. I had already been in Cuenca when I was 16 years old at school. But at this time I was a boy who had not slept the previous night, so I did not put attention to it. For this reason I had quite a limited a worng image about Cuenca

We caught a good offer to sleep at the Parador de Cuenca. We were very lucky to get to Cuenca by night, on a clear night.

At that moment it seemed to me  to be in front of me the most wonderful spectacle of the world. I could see a very nice town, as taken from a fairy tale, with a lot of charm  and veri well illuminated. There’s nothing like having no expectations about something. I recognize that this expression (most wonderful spectacle of the world) I’ve used it sevral times when referring about travelling, wine, and other situations. It is not my intention to establish a scientific ranking, I just want to express how I feel when I see something exceptional. As I do not earn my living as a wine taster or as a tour guide, I leave myself to express in such an emotional way. After all, what are we talking about most of the time but about emotions?

It was an amazing night, with a lot of magic. Find enclosed some images, that are not as good than what my memory recalls. 

The next day we had a fantastic breakfast (the Parador is not far behind in terms of attractiveness). And we went to see the city by day. The effect that the city provoked on me was not as impresive as the one we had by night. Nevertheless , there’s nothing like the first impression for anything.

If you go to Cuenca I recommend you to do the same as I did. Arrive at early night.

[Breakfast menu at the Parador

We got out of Cuenca to visit the «Ciudad Encantada” which is 20 miles away. It is quite interesting an a very good complement to what we did the previous day (Winery visit, Cuenca).

If I was the Marketing Manager of Bodegas Vicente Gandia I would consider to make a package, (visit to the winery and visit to Cuenca included) at a competitive price and making the winery´s visit a lot more attractive.

La Ciudad Encantada

Visit to Vicente Gandía´s Winery and visit to Cuenca (1)

Fermentation room

To reach Vicente Gandia´s Winery you have to drive about 160 miles from Madrid. So I organized a trip that would justify that mileage, and I got it.

We decided to leave on Friday night. We slept that night in Utiel to visit the winery early in the morning.

As you get to the winery the first thing you do is visiting the shop. It is very well organized, elegant and professional. When we arrived they made us 3 previous questions. They asked us about 1) Our postal code. 2) What level of knowledge we had about wine world. 3) By what means had we known about this winery and that there was a guided tour visit to the Bodega. This shows that this winery has a sensitivity and a special interest in knowing better their costumers and visitors. It is important to remember something we all know but act as we did not which is: the sales of a winery are the general addition what every single final client buy.

I think we were the only visitors this day outside Valencia´s Community.

On the first part of the tour we got into a little train that took us to visit the local vineyards and in which it appears was the old cellar site. Most of wineries only let you visit their facilities without displaying the vineyard when the most important process is there, on the field.

Later, they took us to see the new winery. We could see there the grape reception zone and the processing room. The machinery had the feeling of being art new and with the most modern technology. The guide told us that the winery operates with only 5 employees!, Most of the winemaker´s task could be done by Internet. This is a good example of how new technologies are changing the way of doing things. It seems that with that system they have a very good quality control and are very competitive in variable cost of production.

We arrived afterwards to the barrels area. To get to there we went down some stairs while we saw the many awards that this winery has achieved in years. We then arrived to a very nice tasting room. We were invited to a cava, a red wine Reserva (Ceremonia 2004) and finally a very special and quite cheap moscatel white wine (Fustanova 2008).

There are other wineries in Utiel and Requena that are worth to be visited, but for several reasons we couldn´t visit. 

Bodegas Vicente Gandia´s shop

Continued on Visit to Vicente Gandía´s Winery and visit to Cuenca (2)

Comunicación por Internet. Captar la atención del internauta… y aprovecharla.

¿De qué ha ido siempre la comunicación?

De captar la atención de tu público objetivo. Esto siempre fue así. Hace 100 años, antes de la existencia de la televisión ya se buscaba esto.

Se inventa la televisión y gradualmente cada vez hay más y más anuncios.

Ya con la aparición de Internet aumenta aún más el número de mensajes y por ello nos sentimos saturados.

Se dice que el ciudadano medio recibe alrededor de 4000 mensajes diarios. ¿Y qué hace el ciudadano medio? Tratar por todos los medios de no prestar atención a la mayor parte de ellos, aunque solo sea por salud mental. ¿Cómo sería nuestra vida si atendiéramos a esos 4.000 mensajes.

¿Qué rendimiento están sacando las empresas de Marketing telefónico que te llaman porque estás en una lista para contarte sobre algo que no tenías en la cabeza? Su rendimiento debe estar cercano al cero.

Los anunciantes deben tener claro por ello que conseguir un ciudadano que les atienda es un verdadero triunfo.

¿Y qué es un visitante de nuestra página? Es alguien en el que, por la razón que sea ha decidido prestar atención a la información que disponemos en Internet. ¿Y qué será? ¿Un posible comprador? ¿Un prescriptor? ¿Un mero curioso? ¿Le estamos dando la información para que se sienta satisfecho con lo que encuentra?

Me gustaría ayudar a las bodegas a no perder este tipo de oportunidades.

Llamar la atención