Bodegas Mento, un vino de Tudela de Duero, en Alemania

Bodegas Mento recibiendo el premio Mezquita de Oro 2009

Sabía que esta gente de Bodegas Mento iban a dar que hablar.

Se trata de una pequeña bodega de Tudela de Duero con unos gerentes tremendamente activos.

Cada vez que hablo con Luisa Sánchez o Franco Mento siempre tienen algo que contarme. Unas veces se trata de la obtención de un Mezquita de Oro 2009. En otras ocasiones se trata de que participan muy activamente en la elaboración del Catálogo de Navidad de Bonalia, uno de sus más importantes clientes.

En este caso la sorpresa ha sido hacer presente su vino de Tudela de Duero en Alemania.

Enhorabuena a Luisa y Franco.

Estáis haciendo un magnífico trabajo.

Post en inglés: Bodegas Mento, a wine from Tudela de Duero, in Germany.

Bodegas Mento, a wine from Tudela de Duero, in Germany.

Bodegas Mento receiving the 2009 Mezquita de Oro Award

I knew these guys from Bodegas Mento had to have good results.

It is a small winery from Tudela de Duero with very active managers.

Every time I speak with Luisa Sánchez and Franco Mento, they have something new to tell me. Sometimes it is a new award like a 2009 Mezquita de Oro in Córdoba, or collaborating with the Christmas Catalogue with a very important client for them (Bonalia), etc,

The introduction of its Tudela de Duero wine in the german market has been their last pleasant surprise.

Congratulations to Luisa and Franco.

You are doing a very good job.

Post in spanish: Bodegas Mento, un vino de Tudela de Duero, en Alemania.

Viña Solorca. Víctor Balbás, an amazing businessman. (2)

It comes from Viña Solorca. Víctor Balbás, an amazing businessman.

Sala de Barricas

And I taste his wine (Viña Solorca 2004 vintage selected). The first thing that strikes me is the presence and the elegance of its bottle and label. He had mentioned previously how many problems this kind of bottle had caused him on the filling line and how he had solved it. I can say now that it was worth to do what he did. The result is a very elegant bottle with a storng personality.

But let’s talk about the wine. There is no doubt that it comes from Ribera del Duero, it takes a little time to open at nose, but when it does, it becomes extremely generous, with many shades. On the palate, full bodied, but extremely balanced and complex. Even better than at sight and nose. At the same time soft, very soft. I understand why all these prizes we had seen previously on the prizes room.

As I keep being in this wine sector I feel an increased pleasure in knowing the stories about wine, wineries and about people that are behind each wine. It is very exciting.

We ate this fantastic fish beautifully presented, accompanied of the forementioned Viña Solorca Gran Selección 2004. The chef of its kitchen joined us at the table, a polite, friendly and close man.

Sala de Convites

I actually enjoyed of a very special dinner. And I felt I was among friends, thanks to the good relationship that connects Pedro with Victor.

As I mentioned before, Victor told us about his plans, his projects, his inventions. This man has a brain full of projects. It is like a machine of making bright ideas and implementing them.

I really enjoyed his wine in his cellar. Today, several days after the visit, I opened at home other bottle ot this same wine. And I have to say that the experience has been as good as the first one.

Then I have a look at his catalog. They have quite a nice catalog.

Then, I visit his website. I have to say that I can help him on this subject…

Solorca Vineyard, a winery with two things especially remarkable. They have a fantastic wine and a very, very special owner.

Long life to Viña Solorca

Spanish version on: Viña Solorca. Víctor Balbás, un empresario sorprendente. (2)

Viña Solorca 2004 vendimia seleccionada y un buen pescado.

Viña Solorca. Ribera del Duero. Víctor Balbás, an amazing businessman.

Entrada a Bodega

There are different ways to visit a winery. The most usual is joining an organized tour.

There is another which is more attractive. It is when you are invited by the owner, the winemaker, or either the manager. When this happens you have the possibility to know many things about what’s behind a bottle of wine… its label, its colour, its flavour, the final product, the winery, the personality of the main actors.

Every time I am going to a tasting, I try to sharpen my senses in order to achieve to perceive what the wine I am tasting has special. «How difficult is to succeed in a blind tasting!». The game changes a lot if you know the wine and you have a lot of information about a concrete winery.

On the tasting I am trying to see how each piece of information that I have fits into that product I am tasting. How was the weather of this year, the type of grape, how it has been collected, how the vineyard has been worked, characteristics of the facilities, etc. I try to discover some details that perhaps I would not be able to perceive if I had not this additional information. This wine I am tasting is not any more one among thousands. This allows me to be a lot more sensitive about getting into more little details.

Pedro Hernández introduced me to Victor Balbas, owner and manager of Bodegas Viña Solorca. Pedro is the designer of the winery we are visiting and of some others. It’s an aditional pleasure to be also with him. Because I can see how he looks at, when he is front of his works. There is a twinkle in his eyes of pride and affection in front of his own work.

Sala de premios

Victor receives us very kindly, but he has a this moment some problems to solve that does not allow him dedicate to us all his attention. For this reason is Pedro Hernandez who makes most of the commentaries while we visit the different places in the winery. A very nice experience to listen to the winery designer!

Viña Solorca facilities are wonderful, much better than many other well known Ribera wineries. With a spectacular fill line. A beautiful barrel room has been built mainly for efficiency as the prioritary factor.

We visit the awards room in which we can see they have quite a good amount of them.

After the visit we went to the splendid dining room available to be used in feasts and meals with clients of the winery. We entered a small room. It is a this moment that I feel there is a great change in Victor´s attitude, now totally focused on us. His chef has prepared a delicious fish to be accompanied by a Viña Solorca gran Selección 2004.

This new Victor is someone mucho closer to us, exposing the many projects, ideas and inventions that he has in mind. Some of them already executed and some only on experimentation phase. He never talks about crisis but of solutions, alternatives, of trying new things. I can see now a very creative and executive man. I think he has most of the qualities that a true entrepreneur should have.

It continues on: Viña Solorca. Ribera del Duero. Víctor Balbás, an amazing businessman. (2)

Spanish version: Viña Solorca. Ribera del Duero. Víctor Balbás, un empresario sorprendente.

Fermentadores

Mobile Marketing un soporte a tener en cuenta con o sin crisis.

Uso del móvil

He aquí una serie de motivos por los que una Bodega debería de plantearse utilizar Mobile Marketing. (no están todos los que son pero son todos los que están).

Es el soporte que está creciendo más rápidamente en cuanto a inversión publicitaria. (por delante de Internet) (un incremento de un 13% en 2009, para dispararse al 43% y más en años sucesivos).
Permite establecer un diálogo con sus consumidores finales. Esto cada día que pasa se hace especialmente importante para las Bodegas.
La mejora de las tecnologías admiten cada vez hacer más cosas con el teléfono móvil.
Ha pasado de ser un mero instrumento de comunicación a convertirse en un pequeño ordenador con la limitación del tamaño de pantalla.
De casa salimos siempre con las llaves, la cartera…. Y el teléfono móvil.
Facilita la acción/compra impulsiva.
La geolocalización permite personalizar la comunicación al lugar en el que nos encontramos.
El concepto de todo gratis que existe en Internet no se da en este soporte.
Podemos conectarnos a Internet desde el móvil.
Tan interactivo o más que el ordenador.
Una herramienta con tanto futuro es necesario ir probándola, para sacarle poco a poco más partido.
Puede ser un medio barato y asequible para la pequeña y mediana empresa.
Las mismas agencias especializadas del sector consideran a la pequeña y mediana empresa como clientes con alto potencial. El sector del vino, por lo importante que es en España, con más motivo.

Si no habéis oído hablar del Mobile Marketing, preparaos porque va a ser una constante en los próximos años.

 

Fuente de imagen: Forrester Group