There are many reasons why companies find Social Media attractive; 1) reaching more visibility, 2) improving their reputation, and 3) selling more.

Wineries get in contact with consumers, consumer motivators, intermediaries, and interested public in general through Social Media. Therefore, it is important to always keep our eyes open, in order to be able to inform, convince or give preferential attention to a contact –in case of consumer motivators, it is important for us to become recommendable; regarding consumers, we should make possible our product is purchased –whether directly or indirectly– and recommended to their friends and relatives; and, finally, in the case of intermediaries, we must ensure our product is purchased and sold.

In this blog we talk about communication through the Internet as a mean to increase sales. Therefore, we need a tool allowing us to work in the most convenient way.

The CRM is the systematization of our contacts with the idea that each customer must be treated according to his characteristics. It is about making communication personal and standard at the same time in case homogeneities supporting treatment or communication are found.

I personally believe that the Social Media has a lot to offer for the CRM and vice versa. As a result of such an interaction, there is greater communication power, bearing in mind that Social Media always reminds us of the person behind each contact, who is a person with a name and a surname, with different likes and personal characteristics, who is willing to receive customized treatment.

Circumstances like those mentioned above make us believe that the Social Media Marketing is becoming adult.

Images from: cochabamba.gov.bo, lg-ingenieria.com

This post in Spanish: El CRM y los Social Media se dan la mano.