Getting your Attention. Thats the goal!!
One of the most incredible phenomena that we’re witnessing during this internet revolution that’s all happening around us right now, is how easy it has become to upload content; and the enormous amount of content that is in fact uploaded every day.
This means that we’ve come to rely on search engines to act as filters when looking for information. But even this is not good enough now, as we don’t even have the time to decide whether the information is good or bad. For this reason we now focus our attention on the information that reaches us via people who we have designated as “trustworthy”. This represents an enormous saving in terms of time and allows us to be efficient with our time.
But this also works against us if it’s us that wants to communicate or contact other people, and they haven’t classified us as “trustworthy”. In that case they don’t pay attention to us or listen to what we have to say. It doesn’t matter if we have something worthwhile to say or not. We have to grind our way through the process of painstakingly acquiring an audience one–by-one so as to be deemed ‘trustworthy’. But hey: if we manage to do it – welcome to the club! … to the club of those who listen; .. to the club of those who listen to those who listen to us!
We have become used to this process without realizing it.
The following video express this idea perfectly:
For those of you who have already seen it, please click on your brain! Try to pretend that it’s the first time you’re seeing it:
What I’m trying to say here is that now that it’s easier than ever to communicate, it’s become harder than ever to get people to listen to you! There’s a lot of background noise, and a lot of (mis)information out there. If the quality if the information is important to us all, even more important is WHO is doing the communicating.
Today I read an article on the debate of what is more important: SEO or having a Community Manager. I assume that my take on that issue is clear!
Did you pay attention and listen to what I said in this post?
You can’t imagine how grateful I am for that! I hope you liked what you read. Because if you did, then, the chances of you reading my future posts have improved dramatically.
Thanks again.
The photo comes from: zurita-bach.com
This post in Spanish: Captar la atención. ¡¡Ese divino tesoro!!
Muchas gracias por usar una foto de mi sitio y mas en una entrada sobre marketing y SEO dos dominios de mi interés.
la tema de tu entrada si ha captado la atención aunque no es nueva – este deseo enorme de comunicar y el problema de comunicar de verdad fue sintetizadora en una obra de teatro – un tesoro del teatro absurdo la “Cantante calve” de Eugen Ionesco No obstante yo prefiero no ser absolutista y pensar en los matices -con cada cosa que hacemos perdemos una cosa y ganamos otra El hecho que la comunicación esta en crisis nos obliga a pensar a una modalidad de comunicar mas bien. Siempre hemos tenido el derecho de escuchar ahora lo ganamos aquello de ser escuchados y de captar la atención
Así se hace que existe este blog al lado de innumerables otros y que esta entrada si ha captado la atención de muchos
Con afecto,
Ana
Interesante sobre todo la refexión y el primer video.
Un Saludo.
Hola Ana:
Gracias a ti por ayudarme con tu foto a expresar lo que quería contar. Ese niño y la expresión de su cara lo decían todo. Caso no hacía falta escribir el post.
Si tengo oportunidad veré la obra de teatro de la que me hablas.
Estoy de acuerdo en que en la situación actual ganamos y perdemos cosas. Y que esto nos obliga a comunicar mucho mejor.
Y gracias también a ti por tu atención.
Un saludo
Nacho
Hola Andreu
Me alegro que te haya gustado.
Un saludo.
[...] Captar la atención. ¡¡Ese divino tesoro!! http://www.vendervino.com/captar-la-atencion-%c2%a1%c2%a1ese-divino… por ISM hace 3 segundos [...]