It´s amazing the difference between social media on the English speaking wine sector, if compared with Spanish speaking wine sector.
There is a huge distance. Bu there is something that is unquestionable. What is happening there will happen here too.
Someone said a few days ago in Twittter that the wine industry does not believe in Social Media. My answer to this tweet was that it is not important if wineries do not believe. What is important is that many consumers do. These two factors altogether mean there is a huge potential for entepreneur wineries that are brave enough (Are they only brave or have they also the knowledge?), to make the leap.
But… Do we want facts?
A few days ago, Fenavin, one of the most important Spanish wine fairs took place in Ciudad Real. A good friend of mine, Jesús Benito, was responsible of making a conference during the fair about 2.0 which was called Fenavin 2.0. In the beginning, the room was crowded, but as soon as they gave some prizes for important players on the wine industry, most of the people left. Only 20 or 25 people stayed for the “true conference”. Very few wineries.
By the way. Y have to say that the speakers and their conferences were at premium level. Congratulations to Jesus Benito for organizing it so well. Everything was fine.
This same week the London Wine Fair took place. On this fair there was also a conference about electronic commerce. The ticket for getting in was 150 pounds per person, with a maximum of 200 people. They had closed he ticket allocations on the internet several days before the event. Y guess there was a full assistance.
I do not know what conclusions my readers do take about this. I have no doubt about the importance of what Social Media has in order get visibility and sales. This is coming also to Spain very soon, and many wineries are not going to be well prepared for this.
In the English speaking world there is a great excitement. And in Spain, at the same time it looks as we were in the middle of the desert. Let us give time to my prediction. But not too much. It is coming soon.
This post in Spanish: Comunicación digital del vino en España y en el mundo anglosajón