One of the most incredible phenomena that we’re witnessing during this internet revolution that’s all happening around us right now, is how easy it has become to upload content; and the enormous amount of content that is in fact uploaded every day.

This means that we’ve come to rely on search engines to act as filters when looking for information. But even this is not good enough now, as we don’t even have the time to decide whether the information is good or bad. For this reason we now focus our attention on the information that reaches us via people who we have designated as “trustworthy”. This represents an enormous saving in terms of time and allows us to be efficient with our time.

But this also works against us if it’s us that wants to communicate or contact other people, and they haven’t classified us as “trustworthy”. In that case they don’t pay attention to us or listen to what we have to say. It doesn’t matter if we have something worthwhile to say or not. We have to grind our way through the process of painstakingly acquiring an audience one–by-one so as to be deemed ‘trustworthy’. But hey: if we manage to do it – welcome to the club! … to the club of those who listen; .. to the club of those who listen to those who listen to us!
We have become used to this process without realizing it.

The following video express this idea perfectly:

For those of you who have already seen it, please click on your brain! Try to pretend that it’s the first time you’re seeing it:

What I’m trying to say here is that now that it’s easier than ever to communicate, it’s become harder than ever to get people to listen to you! There’s a lot of background noise, and a lot of (mis)information out there. If the quality if the information is important to us all, even more important is WHO is doing the communicating.

Today I read an article on the debate of what is more important: SEO or having a Community Manager. I assume that my take on that issue is clear!

Did you pay attention and listen to what I said in this post?

You can’t imagine how grateful I am for that! I hope you liked what you read. Because if you did, then, the chances of you reading my future posts have improved dramatically.

Thanks again.

The photo comes from:  zurita-bach.com

This post in Spanish: Captar la atención. ¡¡Ese divino tesoro!!